How DNScroll collects, converts and checks domain sales data. Last updated: October 2026.
Every sale in the database is one record with a domain name, an extension (including multi-part extensions such as .co.uk), a price, a currency, a marketplace and a sale date. Names and extensions are stored in lowercase and split consistently, so the same domain is always stored the same way.
Automated collection. For several marketplaces, including Sedo, Namecheap, Gname and Nameshift, DNScroll reads public auction and sales listings on a schedule. For auction platforms, a listing is treated as sold once it ends and disappears from the live listings. The price saved is the last price seen for that listing. For some sources a final price is read directly from the listing page when it is available.
Community sales reports. DNScroll also reads sales reported in the Reported Sales section of DNForum, including reports for DomainLore.uk and Nameshift. The price comes from the report title or thread.
Manual and historical records. Some older records were added by hand or in bulk by the DNScroll team from published sales information.
Most automated sources are checked between every few minutes and every hour. If a source becomes unavailable, its sales stop appearing until it is restored, so the database does not capture every sale on every marketplace.
Prices in other currencies are converted to US dollars using the historical exchange rate for the date involved. Where the saved price is the last price seen before an auction ended, it can differ from the final amount the buyer paid, for example because of a late bid, a cancelled sale or marketplace fees. Treat auction prices as close to, but not always identical to, the settled price. Sales under $100 are shown only to members.
Categories (Arts, Business, Computers and so on) are assigned by matching keywords inside the domain name. This is a rule-based classifier, not machine learning, so some names are left uncategorised or placed imperfectly. The letter pattern shown on a domain page (for example CVCVC) marks each letter as a consonant or a vowel. Comparable sales on a domain page are recent sales of the same extension, from roughly the last three years, in a similar price range and, where a category was detected, the same category.
The daily, weekly and monthly reports are calculated directly from the sales database. News items about notable sales are written with the help of an AI model from the recorded sale data. Items from ICANN show only the title, a short excerpt and a link to the original announcement.
Appraisals from ChatDomains are AI-generated estimates based on the information provided. They are not professional valuations and not financial advice.
DNScroll does not include every domain sale. Private sales appear only when they are reported publicly, and some marketplaces are not covered. If you find an error or want a record reviewed, write to contact@dnscroll.com.