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How Domain Sale Prices Are Distributed
Last updated: October 2026
Headlines about six- and seven-figure domain sales give a distorted picture of what most domains sell for. This guide looks at the full range of sales that DNScroll recorded over the last 12 months, counting only sales of $100 or more.
Sales of $100 or more recorded by DNScroll over the last 12 months to October 2026 (158,285 sales in total).
| Price range | Recorded sales | Share |
|---|
| $100 to $499 | 59,582 | 37.6% |
| $500 to $999 | 53,258 | 33.6% |
| $1,000 to $4,999 | 39,022 | 24.7% |
| $5,000 to $9,999 | 3,969 | 2.5% |
| $10,000 to $49,999 | 2,037 | 1.3% |
| $50,000 and above | 417 | 0.3% |
What stands out
- Most recorded sales are small. About 71% (112,840 of 158,285) were under $1,000.
- Sales of $5,000 or more are uncommon. They made up about 4% of the total (6,423 sales).
- Sales of $50,000 or more are rare. There were 417 of them, roughly one in 380.
Why this matters when you price a domain
A typical recorded sale is a few hundred dollars, not thousands. If you are selling, a price far above the typical range needs a reason that buyers can see, such as a strong keyword, a short name or a clear brand use. If you are buying, remember that the sales people talk about are the exceptions. For prices by extension, see our guide to reading domain sale comps.
How to read these numbers
- The table counts only sales of $100 or more. Sales below that are left out.
- DNScroll does not record every sale on every marketplace, and some sources were unavailable for part of the most recent weeks, so the latest days may be undercounted.
- Auction prices may be the last price seen before the auction closed, which can differ from the final amount paid. See the methodology for details.
Search DNScroll's sales database →